Executive Travel – 09/01/05
Southern California radio host Norm Bour got his first taste of timeshares back in 1978, when he purchased a place
in Honolulu. It was many years later that he bought his
next timeshare, also in Hawaii: a one-bedroom on the water
in Maui, for only $5,000.
The experience was so great that this year Bour upgraded
and bought a timeshare owned by Starwood Resorts (parent
company to brands like the W Hotels and the St. Regis) on a
prime piece of property on Kaanapali Beach in Hawaii. On
this round, Bour bought a two-bedroom unit in an
amenity-rich resort community for two weeks a year. The
price tag? $52,000.
Toss aside your notion of the ho-hum timeshare of
yesteryear. Today's second-home options in the timeshare
vein are way more than sandy condos with kitchenettes.
People are looking for hassle-free vacation options and
finding them in three timeshare-related categories: upscale
timeshares, fractional ownership opportunities and
destination or membership clubs.
According to Howard Nussbaum, president of the American
Resort Development Association, people are attracted to
these three purchasing options for simple reasons: They
want to be able to vacation as a family in a home-like
setting, "and you can't do that in a hotel room." Plus,
with today's housing bubble, many folks don't want the
expense or hassle factor of owning a high-priced vacation
home, yet they want the convenience of staying in an
amenity-rich environment on vacation. "If you own a condo,
you have the maintenance to deal with, you have to spend
the first few days of your vacation setting up and then the
last few days shutting everything down," adds Nussbaum.
With a timeshare-like property, all of that maintenance
stuff is handled for you. Plus, you'll arrive to find your
lodging clean, your beds made and everything else ready for
your stay.
Here's a primer on what you need to know about each of
these three categories, should you be in the market for a
home away from home.
Upscale timeshares
While timeshares in general are the granddaddy of this
industry, today's upscale timeshares are granddaddy's hip
and modern grandchildren. Take Norm Bour's newest. His
beachfront villa features all of the comforts of
home—kitchen, living area and more—with many
more amenities to boot: on-site spa, clubhouse, restaurant,
etc. Better yet, because Bour bought a Starwood Vacation
Ownership property, he has three options for making the
most of his timeshare: He can vacation there each year
during his week, he can exchange his time for a vacation at
another Starwood timeshare property or he can trade in
"points"
for a stay at a traditional Starwood-owned hotel anywhere
in the world. "It gives me great flexibility," he says.
This is true for many of the hotel company-owned timeshares
that have cropped up in recent years—you get the
benefits of timeshare ownership and the option of staying
in affiliated hotel properties for business or pleasure.
Fractional ownership
A fractional ownership is exactly what it sounds
like—you own a fraction of a piece of property. Many
of the hotels that started out in the timeshare model have
segued into fractional ownerships as well. The rule of
thumb in what makes a good fractional investment, adds
Nussbaum, is this: There aren't a lot of second homes on
the market that you can afford, but you can still find a
place where you want to spend time. "Why would I spend $3
million to own a condo in Vail that I can only use for six
weeks a year when I could spend $300,000 on a fractional
condo in Vail and have it for the same six weeks?" Nussbaum
asks by way of explaining the fractional model. "Plus, this
condo would be furnished, have ski lift tickets waiting for
me when I arrive, and I don't have to maintain it."
That was part of the rationale that Elaine and Anthony
Carmen of Bloomfield Hills, Michigan, used in buying their
fractional property in Scottsdale, Arizona. "We thought
these were single-family homes," says Elaine, of the Rocks
Residence Club, where buyers own a deeded one-sixth
interest in the property; prices begin at $745,000 for six
weeks of visiting time. "We were quite impressed by the
interiors and all of the amenities at Rocks." At first,
Elaine, 54, was taken aback at the notion of a fractional
ownership. However, her opinion quickly changed. "When we
realized that we could have one of these homes at our
fingertips with no worries about the everyday running of a
second home, plus the luxury of a five-star hotel with
daily housekeeping, we bought immediately," she says.
Membership or destination clubs
Modeled after the country club concept, a destination or
membership club is structured like this: Members pay dues
to take advantage of the homes in the destination club's
portfolio—all of which are upscale or in desirable
locations. For example, as a member of Exclusive Resorts,
you'll have access to some of the wealthiest real estate in
the world, such as an apartment in a Trump building in New
York City.
Another membership club called Dream Catcher has many
properties in luxurious ski areas, such as Jackson Hole,
Wyoming, and Telluride, Colorado. Still other destination
clubs go outside of the traditional residential market and
provide access to corporate jets, cruise ship cabins and
private yachts. Use of a destination club can be more
generous than a traditional timeshare—some allow you
to stay for up to two months a year, but you will pay for
this privilege.
Nearly all of these clubs require a six-figure upfront fee
and annual dues in the five-figure range. For example,
Signature Destinations Club, which has properties on the
East and West Coasts and many places in between, charges a
$125,000 upfront fee. Dream Catcher charges $275,000 for
membership. Exclusive Resorts offers sliding scale
membership opportunities, with upfront fees ranging from
$185,000 to $375,000. The Portofino Club, with homes in the
U.S. as well as Mexico, France and Italy, uses the sliding
scale model as well—fees range from $150,000 to
$375,000. Keep in mind, though, that these clubs consider
these fees a "deposit," and should you change your mind
about belonging, you will receive a refund. But buyer
beware: In some instances, you'll only get 80 percent of
your money back, so make sure you read the fine print
before signing anything.
If six-figure fees don't make you gasp, this might.
According to ARDA's Nussbaum, the one drawback about
membership or destination clubs is this: You're not buying
anything deeded, which means you actually own
nothing—you're just paying for membership. So, if
your membership or destination club falls on hard times,
you may have a hard time getting the most out of your
membership.
With all of these options to consider, second-home
ownership (or at least a piece of the property pie) is more
attainable and more attractive than ever before.
Leah Ingram is a freelance writer in Pennsylvania.
An exclusive sports car club
An interesting twist on the timeshare notion is Club
Sportiva in San Francisco. Instead of owning a residential
timeshare, you'll have 30 mint-condition sports cars at
your disposal. There are varying levels of membership that
give you access to these beauties (a 1962 Corvette
convertible, a 1974 Triumph TR6 roadster or a 1990 Bentley,
for example). A trial six-month membership costs $995 and
lets you drive the cars two to five days during your term.
For $1,995 upfront and no dues, the Gold Membership bumps
up your driving days to 10 days a year. At the Platinum
Membership level, you get up to 16 days of driving.
Before you buy into this concept, you can take a car out
for a test drive through Club Sportiva's "Daily Drive"
program, which starts at $250 per day. The club keeps its
collection in three locations: San Francisco, San Jose and
Munich, Germany. So, if you like classic cars and travel to
these destinations frequently, this may be the right
timeshare (albeit the four-wheeled kind) for you. For more
information, log on to www.clubsportiva.com.